Neural Network Architecture
  Proprietary Technology Highlights
  Neural Networks vs. Traditional Scorecards
  Scoring Accuracy Leads to Increased Profits
     
     
     
     
     
     
     
     
     
     
     
     
     
 
 
 
 
     
 

Superior Handling of Variable Interactions

  
     
 
An Illustrative Example:
•

Time of Purchase:

  • Morning
  • Afternoon
  • Evening

Day of Purchase

  • Monday through Thursday
  • Friday
  • Weekend
When a scorecard is developed, unless specifically programmed, there is no way to infer that a Friday evening purchase may have different dynamics than an average Friday purchase coupled with an average evening purchase. A neural network will automatically infer these dynamics.

 

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